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Barbie and Many Frocks

In July 2018, Mattel Toys Inc., USA, entered into a retainer agreement with Many Frocks &. Under the retainer agreement, Many Frocks And, is one of the licensees in India for manufacturing and selling Barbie party dresses/ indo- western wear and accessories for girls in the online space.


Barbie has become a cultural icon and has been given honors that are rare in the toy world. In 1974, a section of Times Square in New York City was renamed Barbie Boulevard for a  week. The Musée des Arts Décoratifs, Paris at the Louvre held a Barbie exhibit in 2016. The exhibit featured 700 Barbie dolls over two floors as well as works by contemporary artists  and documents (newspapers, photos, videos) that contextualize Barbie. 

In 1986, the artist Andy Warhol created a painting of Barbie. The painting sold at auction at  Christie’s, London, for $1.1 million. In 2015, The Andy Warhol Foundation then teamed up  with Mattel to create an Andy Warhol Barbie.  

Barbie Cafe

In 2013, in Taiwan, the first Barbie-themed restaurant called “Barbie Café” opened under the  Sinlaku group.

In 2009, Barbie celebrated her 50th birthday. The celebrations included a runway show in New York for the  Mercedes-Benz Fashion Week.

[46] The event showcased fashions contributed by fifty well-known haute couturiers including Diane von Fürstenberg, Vera WangCalvin KleinBob Mackie, and Christian Louboutin.